Top 5 Hypercasual Games in Australia: Q4 2021 Performance Review

In Q4 2021, the hypercasual gaming market in Australia saw significant activity. Here's a detailed look at the performance of the top 5 hypercasual games on a unified platform.

Makeup Artist: Makeup Games by Beauty salon Studio experienced a notable decline in weekly downloads, starting at around 14.1K in late September and dropping to 2.8K by the end of December. Weekly active users followed a similar downward trend, decreasing from 27.7K to 11.3K. Despite this, the game saw a peak in weekly revenue of approximately $3.1K in mid-November before declining sharply to around $281 by the end of December.

Stone Miner from ZPLAY (HK) TECHNOLOGY CO., LIMITED began the quarter with strong weekly downloads at 36.6K but saw a steady decline, ending the year at 8K downloads. Weekly active users mirrored this trend, starting at 67K and dropping to 19.1K. Revenue peaked at $3.4K in late September but saw a significant decrease, stabilizing around $1.2K towards the end of December.

Magic Slime: Antistress & ASMR by Finger Art Games had relatively low weekly downloads, peaking at 265 and declining to 146 by the end of the quarter. Active users remained modest, starting at 635 and slightly decreasing to 374. Revenue was consistent, fluctuating around $1K throughout the quarter.

Suspects: Mobile Detective from Unsolved Studios Limited showed fluctuating weekly downloads, starting at 2.4K in late September, dipping to 226 in mid-December, and rising to 4.1K by the end of the year. Active users also saw a rise towards the end of the quarter, peaking at 6.6K. Revenue experienced a significant spike in the last week of December, reaching $3.2K.

Off The Road - OTR Mud Racing by Dogbyte Games Kft. saw a stable trend in weekly active users, starting at 7.6K and peaking at 8.4K. Downloads remained relatively low but consistent, with a slight peak at 1.3K in mid-December. Revenue varied, reaching a high of $1.8K in the last week of December.

These insights are based on data from Sensor Tower. For more detailed analysis and additional insights, visit Sensor Tower.